Our Mission
To iteratively improve the S2000 & have it live indefinitely as one of the greatest sports cars of all time.
punching above its weight
We draw Inspiration from high revving, responsive and lightweight supercars Porsche GT3/RS, Ferrari 430/458, Lotus Elise/Exige and of course the original NSX! Simply put, we live and breath the S2000.
When introduced in 1999, it was an instant classic due to it’s Pininfarina lines that offered a pure driving experience with a roadster design. Rarely do you find a car with such a focused formula; lightweight, roadster, manual transmission (considered by many to be one of the best), legacy and high revving normally aspirated motor. The S2000 was a barging at $32,000 MSRP and its desired traits are why current values are inching towards 6 figures.
The S2000 is what happens when the business listens to the engineers. Honda didn’t need to make a 9000 RPM powerplant – but they did. And in doing so, the S2000 held the industry record for NA power per displacement, only to be dethroned 12 years later when the Ferrari 458 took the crown. Twenty years after the S2000 launch, only a few production cars like the Porsche GT3, Ferrari 812 Superfast and Lamborghini Huracan Evo, costing hundreds of thousands of dollars, surpass the S2000 in normally aspirated power per displacement. It’s worth noting that there a few million-dollar special edition cars like the Porche 918 Spyder and Ferrari LaFerrari that achieve slightly better power per displacement, conveying how remarkable the S2000 motor was for a $32,000 car.
What we do
We are a S2000 focused, design company that partners with industry leading manufactures to provide enhanced performance parts for the S2000 community. We strive to design, modify, manufacture or offer top tier options that provide value through verified and tested performance.
What makes us different is that we got rid of the nonsense – If we know what offers the best performance per dollar, why sell anything else? You will not see multiple manufacturers for the same product – we vetted them all so you don’t need to. Search, “who makes the best coilovers”, to see the confirmation bias and opinions fly. Of course someone thinks their overpriced, under-designed part is the best, admitting they chose incorrectly (likely to save a few $$) goes against human nature. What we do is perform holistic research to test,evaluate and form a fact based opinion on the answer to the part in question. Integrety is at the foundation of URGE, we don’t receive “kickbacks” from anyone we partner with and we are not beholdend to them either. The only driver of our product offerings is our desire for optimum performance. We are enthusists that want to share our knowledge and expertise with all those willing to listen.
We respect those that did the work – If a manufacturer has already provided a comprehensive option, we will support them by offering on our site.
We don’t fear competition, we embrace it – The outcome we strive for is the continuied development of performance parts for the S2000.
Laser focused on results – Several of our parts are made-to-order and others have limited stock due to the limited S2000 market. We are not trying to sell thousands of parts or flood the market with inconsequential items. Our focus is on quality and reliability through a simple portfolio of top tier parts that deliver results. We intend to service our customers via a consultative approach to make sure your goals are met. Please reach out to us via email with your goals and then allow us to communicate with you the right plan for you.
featured products
Öhlins ttx
The Öhlins TTX-Pro suspension range is designed for club-level racers and track day enthusiasts who demand the same level of technology as the pros for optimal performance. The dampers are specifically selected for each application from Öhlins professional TTX motorsport range, and are customized for use on road-going cars that are primarily used on the track. The pressure-balanced Öhlins TTX dampers offer a wide range of adjustability without the need for excessive nitrogen pressure, resulting in a smooth and consistent ride without cavitation.
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halo stroker kit
The URGE designs Halo Stroker kit is the result of a 4-year journey towards part optimization, aimed at preserving the original AP1 9000 RPM redline and S2000 high RPM ethos while extending the stroke to eliminate the F20C mid-range deficiency. The exceptional weight reduction we accomplished helps reduce vibration, crankshaft forces, and bearing pressures compared to the F20C 84mm short stroke. As a result of the lightweight approach, the Halo stroker kit is specifically designed for Normally Aspirated applications.
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Bumpstix camshafts
As part of our commitment to achieving our design objectives, URGE adopts an iterative approach that ensures the project meets our high standards. During this process, we subjected numerous material suppliers, camshaft designers, and manufacturers to rigorous vetting to ensure they shared our vision of quality and performance.
We conducted a series of measurements, dyno tests, and quality inspections on dozens of camshafts to identify and address common issues such as porous metal casting, high-stress lobe profiles, inaccurate timing, and other deficiencies that can arise when corners are cut. This rigorous vetting process ensures that we deliver camshafts that meet or exceed industry standards, providing optimal performance and durability.
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flow rear rotors
URGE Flow Rotors are an exceptional 2-piece vented rotor upgrade for the rear of your S2000 vehicle. These rotors offer significant cooling benefits over the solid rear OEM S2000 rotors, resulting in weight savings and prolonged life of your rear hubs. The rear rotors increased thermal capacity provides less fade and an increase in front rotor and pad life. With a potential reduction of 60-80 degrees Fahrenheit in front brake temps on track with a rear rotor upgrade, URGE Flow Rotors offer an undeniable benefit to your vehicle's braking system. Additionally, the brake bias remains the same, ensuring consistent and reliable performance!
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our 3 design ethos
1. Light Weighting
The dark art of adding lightness
Removing weight has a universal benefit across all automotive performance goals including improving corning speed, acceleration and braking. Additionally, removing weight without removing strength will increase reliability and reduce wear by reducing stress on every dynamic part. Less weight for brakes to stop, less weight for suspension to dampen, less weight for the crankshaft to support. URGE designs is maniacal about finding ways to reduce weight. Our brake kits remove disc weight vs OEM which many would consider reducing performance. However, we significantly improved heat dissipation through increased air flow, our brake kits and rotors are able to support higher horsepower S2000 track cars reliably while reducing rotational weight improving acceleration, corning and braking. Other brake kits add rotational weight to achieve the same benefits.
Another light weighting example is our stroker kit is 35% lighter than OEM reciprocating parts and 25% vs other kits. This translates, faster engine response, faster acceleration and 25% less force on the crankshaft improving reliability for a 9000 RPM 99mm stroke. Most parts we offer from suspension, to headers, to exhaust, ITBs or racing seats are all have a primary performance focus with an additional benefit of significantly reducing weight. We also offer the best all-around automotive batteries in the business whose primary benefit is reducing weight.
2. Improved Dynamics
force manipulation through mechanical systems
Did you know a car with 10% more mechanical grip will typically go faster around a track than a car with twice the power? The best thing you can do to your car is improve mechanical grip and overall car control. Why mechanical grip? Well, we are not aero dynamists and mechanical grip improves cornering, braking and acceleration at all speeds, not just high speeds. We are not saying you shouldn’t improve aerodynamic downforce, just that mechanical grip has a wider benefit range. URGE designs offers the widest custom wheels on the market, which has proven in many racing series to be the largest factor in making a car quicker. It is the first thing you should do beyond being a better driver. Additionally, we can pull quite a bit of rotation a weight vs OEM wheels.
Suspension is easily the second most important car improvement you can as cars are quicker when they balanced and under control. Ohlins are the world leaders in suspension and dampening and have more national and world championships than any other suspension manufacture. URGE designs offers a range of custom Ohlins options that improve the S2000 balance will significantly increasing car control and driver confidence. Finally, your car needs to be safe and if you cannot reliably and consistently stop the car, you shouldn’t be going fast. Brakes are a weak spot for the OEM S2000 system and should be a key component to update.
3. Engine Efficiency
Increase engine efficiency with proven and customer verified gains
Engine efficiency may not be the first improvement you should make on your car, but increasing power is that final step to maximize your S2000 potential. Exhaust is always the first step in improving engine efficiency as it is the most restrictive part of the engine and it has the largest potential for reducing weight. We have a unique and patented system that scavenges mid ranges power improving the weakest part of the S2000 torque curve. The S2000 was designed to be top end with a sacrificed low and midrange torque. The majority of our engine design is focused on increasing mid-range torque while maintaining as much torque as possible up to redline.
Focusing on mid-range aligns with our focus of improving engine response, which is often overlooked. Most performance part providers focus on largest dimeter exhausts and throttles, highest lift cams and highest flowing heads. If the motor doesn’t have the displacement or compression to support larger parameters, it will feel lazy. A normally aspirated engine with too large part sizing will feel like it has turbo lag. The Stock F20C will not rev quickly below 5,000 RPM and typical engine mod design will make that worse. You cant see engine response on a dyno, but you will feel it in the car and see it on trap speeds at the end of a straight.
As we noted above, the S2000 had the production car record for power per displacement at 120 HP/liter for 12 years. The Ferrari 458 took that crown in 2011 at 125 HP/liter and the current record is shared between the retired 458 Speciale at 132 HP/liter and Porsche GT3 RS at 130 HP/liter. A Ferrari 458 with bolt ons can achieve ~140 HP/liter. In the Future, the Aston Martin Valkyrie will hit 153 HP/liter with a 11,000 RPM redline and the Gordon Murry Automotive T.50 will achieve 164 HP/liter with a 12,000 RPM redline. Urge designs will get the F20C somewhere between 150 and 160 hp/liter with a 9000 RPM redline. We look forward to delivering that soon.
“Our diligent adhearence to our core values ensure that we always deliver on expectations.”
– Patrick Urgento
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We are always improving, vast rewards await those that can help us reach the pinnacle of S2000 improvement!
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